Industries > Healthcare > New Product Market Entry

New Product Market Entry

Our healthcare market research team helps clients co-create their strategic roadmaps, communicate their plans to the right audience, and offer customized solutions for new product market entry strategies.

Blogs | Emerging Healthcare Technology Outlook 2023

SGAs new product entry strategy services cover the 5Ps of success - Product, Place, Process, Price, and Promotion.

SGA is one of the few healthcare market research consulting companies that has helped start-ups and new players enter the US and EU markets successfully before and after the COVID-19 pandemic. Our new product market entry strategy service covers a 360° overview for our clients that includes: 

  • Identify and target the ideal customer- We help you identify the most attractive markets with higher demand and lower competition for your products among the overall segments. 

  • Competitive intelligence (CI) of peers and measures to update the company website – Our CI team specializes in mapping your peers and their marketing activities. Strong marketing content is provided keeping in mind the new products and their therapeutic areas. 

  • Marketing support – SGA’s marketing team collaborates with your teams to create educational, email, and social media marketing programs and run surveys with the right potential candidates to map and evaluate the success of the launch. 

  • Peak sales forecast – SGA’s financial analysts help you understand the opportunities in the short and long term by building peak sales forecasting models. 

  • Sales force effectiveness – Our experts in Sales Force Effectiveness (SFE) map the demand versus the availability of products and design the sales force per market. This adds cost optimization, a higher rate of success, and long-term revenue for the client.   

  • We are specialists in medical device market entry strategy services in the GCC countries, the LATAM, and the Asia Pacific regions, and have helped German and the US medical devices manufacturers with medical equipment entry strategies for niche clients and high-volume clients (diabetes). 

New Product Market Entry Strategy


Industry Leaders

SGA thrives by its brand promise - Life is Possible, and is recognized as the trusted healthcare market research consulting company in the USA.

12+ Languages

Language capabilities include Mandarin, Cantonese, Korean, German, Spanish, Arabic, Bahasa, Hindi, Bengali, and English experts (US/UK).

Data-Driven Insights

With in-depth domain knowledge and proven capabilities of delivering monetizable insights, we deliver high-quality, efficient outputs.

End-To-End Solutioning

The in-house KOL capability of more than 700, along with analytical and ML/AI capabilities, helps in presenting credible competitive information.

Who We Work With


SGA Whitepaper Market Entry in 2023


Market Entry in 2023: Why Must You Also Look at Markets Other Than the US and Japan?

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SGA Whitepaper Blue Ocean Strategy


The Blue Ocean Strategy in the Pharmaceutical Industry: What Is the Blue Ocean Strategy About?

Blue ocean refers to a new market that presents low competition, is less crowded, and is open to accommodate new innovations and marketing opportunities....

SGA Healthcare Whitepaper Healthcare Consulting & Analytics


What Happens When You Invest in Healthcare Consulting and Analytics?

Healthcare providers who are struggling with high-volume complex data are feeling the need for assistance with data convergence and management. With...

We strongly believe in women power. Our research team consists of more females than males i.e., 55 % females, and consists of PhDs, M Pharms, D Pharms, Postgraduate in finance, Biotech postgraduates, and MBAs.

Our combined experience of pharmaceuticals, medical devices, life sciences, and med-tech ensures high quality, white labelled research coverage.